Custom video
Have the piece
filmed properly.
When the ring in your window deserves better than a phone photograph and a caption. Tell us about it, get a quote back, and decide from there.
How it goes
Four steps, and you can stop at any of them
01
You send the brief
The piece, the occasion, the mood you want, and any deadline. Photographs help enormously — even quick ones taken on the counter under the shop lights.
02
You get a written quote
What will be made, what it costs, how long it takes, and exactly what the license covers. In writing, so there is nothing to remember or misremember later.
03
You approve it, or you do not
No deposit is taken on the strength of a form. If the quote is not right, say so and we will adjust it or part on good terms. Nothing starts until you say yes.
04
You see it before it is finished
Work goes to you for review while it can still be changed. Nothing is delivered, and nothing is considered done, until you have looked at it and said so.
Worth commissioning
What custom is actually for
Most of what a store posts is well covered by the catalog, and we will tell you when that is the case rather than quote you for something you do not need. Custom earns its keep in four situations.
One piece you are building a season around
The ring in the window. The estate piece you took in that everybody stops for. The thing you would rather not describe in a caption because a caption cannot do it.
A collection shown as a set
Several pieces filmed to sit together, so a run of posts looks like a campaign rather than a series of unrelated uploads.
A story rather than a product shot
The proposal, the anniversary, the handing over. Video built around a moment rather than an object, with the piece at the center of it.
Something the catalog does not cover
A cultural occasion we have not built a collection for. A store anniversary. A piece so unusual that nothing generic would do it justice.
Before you write
What makes a brief easy to quote
A good brief comes back with a firm number and a firm date. A vague one comes back with questions, which costs both of us a few days.
- Describe the piece the way you would describe it across the counter, not the way it appears on a stock sheet.
- Say what the video is for — a Reel, a window screen, a paid advert, all three. It changes what gets made.
- Name a video from the catalog whose pace or lighting you liked. That single sentence is worth a paragraph of adjectives.
- Tell us the real deadline, not a padded one. A true date gets an honest answer about whether it can be met.
- Send photographs even if they are unflattering. We need to see the piece, not admire the photography.
The brief
Tell us about the piece
Two required fields. Everything else helps, and none of it is compulsory — send what you have and we will ask about the rest.
Plainly
What you are and are not signing up for
No price on this page, and that is deliberate
Custom work varies too much for a number to be honest here. A single close-up of one ring and a five-piece campaign are not the same job, and pretending otherwise would only mean quoting high to cover the difference.
The brief is not a commitment
Sending this form does not put you in a queue, on a mailing list, or under any obligation. It starts a conversation and nothing else.
Your photographs stay yours
Anything you upload is used to quote and to produce your video. It is not published, not shown to other stores, and not added to the catalog.
Exclusivity is written into the quote
Custom work does not go into the public catalog. Whether the footage could ever be reused in any form is stated in the quote before you approve it, so there is nothing to discover afterwards.
Not sure custom is what you need? Look through the catalog first — it is far cheaper, it is instant, and for most posts it is the right answer. The questions page covers the differences.